Two different things people mix up. Here is each one.
3 min read
How to earn marketing XP
What you do
Marketing XP
Train your Oddling
+20
Ask for an idea
+25
Mark a post as published
+50
Report results that beat the typical rate for that format
+150
Finish the daily challenge
+25 marketing XP and +50 pet XP
Marketing energy
Asking for an idea costs 15 energy. Energy refills on its own, all day, whether the app is open or not — it is worked out from the last time your Oddling was checked on, so nothing is lost by closing the tab.