Social media ideas for a pressure washing business
Pressure washing is one of the few trades where the work itself is the content. The problem is never what to film — it is finding the twenty minutes to write a caption after a ten-hour day.
Five you can post this week
- 01“POV: you finally look at your driveway after five years.”
Before-and-after is the highest-performing format in this trade by a wide margin. One locked-off shot, no edit.
- 02“Ranking these stains by how old they are.”
Turns a routine job into a bit. Humour outperforms straight promotion almost everywhere.
- 03“You cleaned it. It came back. Here is why.”
Answers the question customers actually ask, and positions you as the one who knows.
- 04“Three houses, one street, one afternoon.”
Neighbourhood content sells to the neighbours. Local reach is the whole game.
- 05“Same house, third year running.”
Repeat customers are the strongest proof you have and cost nothing to show.
What usually gets in the way
- The work is visual but the captions never get written
- Posting stops the moment the season gets busy
- No idea which posts actually brought in calls
None of this is a content problem. It is a time problem, which is what an Oddling is for.
Questions
What should I post if the job was not dramatic?
Process beats spectacle more often than people expect. A close shot of the surface changing under the wand works even on a mild job.
How often should I post?
Consistency beats volume. Two a week you can sustain in August is worth more than daily in April and nothing after.