Social media ideas for a landscaping business
Landscaping has the best raw material of any trade and the worst posting rate, because the season that fills your calendar is the season that leaves no time.
Five you can post this week
- 01“This took one day. Watch it in fifteen seconds.”
Time-lapse is made for this work and needs no narration.
- 02“The reason your grass looks like that.”
Diagnosis content is what people search for and what earns the call.
- 03“Before we started, and this morning.”
The longer the gap, the better it performs.
- 04“What to do in your yard this month.”
Seasonal advice keeps you useful in the off months.
- 05“Same garden, four seasons.”
Only a business that has been around can post this. That is the point.
What usually gets in the way
- Busy season leaves no time to post, quiet season has nothing to show
- Great work goes undocumented
- Hard to charge properly when customers cannot see the difference
None of this is a content problem. It is a time problem, which is what an Oddling is for.
Questions
What do I post in winter?
Planning, maintenance advice, and last season’s work revisited. The off season is when people research who to hire in spring.
Is it worth showing prices?
Show the work, discuss price in the enquiry. Your Oddling will not invent a price it was not given.